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Part of
Dialogic Ethics
Edited by Ronald C. Arnett and François Cooren
[Dialogue Studies 30] 2018
► pp. 215–243

The rhetoric of discourse

Chiasm and dialogue in communicology

In the classic Greek conception, axiology is the study of values or decisions displayed in behavior (ethics, aesthetics, politics, rhetoric). Whereas, dialogue is the study of discourse or choices displayed in judgement (dialectic, sophistic, rhetoric, maieutic). I examine, in a preliminary way, the dynamics of human communicology (decision choices) wherein the method of semiotic phenomenology accounts for Husserl’s (1929; 1933) maxim that “subjectivity is intersubjectivity” (155). The primary methodology for this analysis is the chiasm logic of Maurice Merleau-Ponty, Michel Foucault, and Claude Lévi-Strauss, identifying middle voice [G. gērys] as the essence of the human.
Keywords: axiology, chiasm, discourse, rhetoric, voice
Article outline
  • 1.Introduction
  • 2.Axiology: Value categories
  • 3.Discourse: Dialogue categories
  • 4.Dialogic axiology: A communicology
    • 4.1Value categories: Morality in the self
    • 4.2Value categories: Ethics in the other
    • 4.3Value categories: Politics between the self and other
    • 4.4Value categories: Aesthetics in events and objects
    • 4.5Value categories: Summarizing chiasm values
  • References
Published online: 14 June 2018
DOI logo
https://doi.org/10.1075/ds.30.09lan
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