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Performing Metaphoric Creativity across Modes and Contexts
Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
[Figurative Thought and Language 7] 2020
► pp. 19–42

Chapter 2
Metaphor in multimodal creativity

| University of Umea, Sweden
| Independent Scholar
| University of California, Santa Cruz
This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people’s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings.
Keywords: artistic expression, conceptual metaphor, creativity, dance, embodied metaphor, source domains
Article outline
  • 1.Introduction
  • 2.Music
  • 3.Painting
  • 4.Dance
  • 5.Advertisements
  • 6.Conclusion
  • Notes
  • References
Published online: 29 May 2020
DOI logo
https://doi.org/10.1075/ftl.7.02oko
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