Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
[Figurative Thought and Language 7] 2020
► pp. 221–248
This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (invasion and colonization, dissemination and migration) through the ‘opening up’ of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities.