Edited by Karolina Krawczak, Barbara Lewandowska-Tomaszczyk and Marcin Grygiel
[Human Cognitive Processing 73] 2022
► pp. 61–82
Analogy as structural similarity is assumed to play a fundamental role in human cognition. This study is concerned with analogies between spatiotemporal orientation, linguistically-coded perspectival frames, and cultural experience. Two major types of orientational frames, and thus of cultural perspectival frames, are postulated: egocentric and allocentric. Those, however, may also be combined into complex hybrid configurations. A case study of a sample of press discourse is offered, where the egocentric, allocentric, and hybrid perspectival frames are shown to be interwoven. Ultimately, it is hypothesised that the frames can be extrapolated onto the level of conventionalised, communal perspectives, i.e. cultural models. Analogy is thus shown to be a powerful, robust cognitive mechanism operating across a variety of domains.