We present a framework for the describing the genres of illustrated documents, based on analysis at five levels: content structure, rhetorical structure, layout structure, navigation structure, and linguistic structure. We also include three sources of constraints under which a document might be produced and interpreted: canvas constraints, production constraints, and consumption constraints. Document genres are conceptualised as complex specifications composed of descriptions at each of the five levels that conform in characteristic ways to the three kinds of constraint. We propose that the eight parameters together form a ‘space’ of possible identities for documents, electronic or paper. The notion of ‘genre space’ captures the fact that it is possible for new genres to develop at different positions in the space, as well enabling relationships between document types, or even transformations between them, to be examined and described.
2003. Genre and Multimodality: Expanding the Context for Comparison across Languages. In Contrastive Analysis in Language, ► pp. 230 ff.
2020. Proceedings of the 38th ACM International Conference on Design of Communication, ► pp. 1 ff.
2005. Multimodal Discourse Analysis: Media, modes and technologies. Journal of Sociolinguistics 9:4 ► pp. 602 ff.
2013. The interface between rhetoric and layout in multimodal artefacts. Literary and Linguistic Computing 28:3 ► pp. 461 ff.
2012. The Localisation of Advertising Print Media as a Multimodal Process. In Multimodal Texts from Around the World, ► pp. 97 ff.
2009. 2009 IEEE International Professional Communication Conference, ► pp. 1 ff.
2009. Aproximación al documento textual desde la perspectiva de los estudios sobre el discurso. Revista española de Documentación Científica 32:4 ► pp. 92 ff.
2014. Evidence and circularity in multimodal discourse analysis. Visual Communication 13:2 ► pp. 163 ff.
2021. Multimodality and media archaeology: Complementary optics for looking at digital stuff?. Digital Scholarship in the Humanities 36:2 ► pp. 482 ff.
2012. Graphic Literacies for a Digital Age: The Survival of Layout. The Information Society 28:4 ► pp. 236 ff.
Waller, Robert, Judy Delin & Martin Thomas
2012. Towards a Pattern Language Approach to Document Description. Discours :10
Yakura, Elaine K.
2013. Visualizing an information technology project: The role of powerpoint presentations over time. Information and Organization 23:4 ► pp. 258 ff.
[no author supplied]
2014. Multimodality. In Professional Discourse, ► pp. 242 ff.
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