Article published in:
Information Design Journal
Vol. 16:1 (2008) ► pp. 3545
Cited by

Cited by 16 other publications

Bateman, John A.
2014.  In The Pragmatics of Discourse Coherence [Pragmatics & Beyond New Series, 254],  pp. 145 ff. Crossref logo
Burgers, Christian, Margot van Mulken & Peter Jan Schellens
2012. Type of evaluation and marking of irony: The role of perceived complexity and comprehension. Journal of Pragmatics 44:3  pp. 231 ff. Crossref logo
Hodiamont, Didier, Hans Hoeken & Margot van Mulken
2018.  In Visual Metaphor [Converging Evidence in Language and Communication Research, 18],  pp. 163 ff. Crossref logo
Hoeken, Hans, Piet Swanepoel, Elvis Saal & Carel Jansen
2009. Using Message Form to Stimulate Conversations: The Case of Tropes. Communication Theory 19:1  pp. 49 ff. Crossref logo
Huhmann, Bruce A.
2018.  In The Handbook of Organizational Rhetoric and Communication,  pp. 229 ff. Crossref logo
Huhmann, Bruce A. & Pia A. Albinsson
2012. Does rhetoric impact advertising effectiveness with liking controlled?. European Journal of Marketing 46:11/12  pp. 1476 ff. Crossref logo
Jansen, Carel & Ilse Janssen
2010. Talk about it: The effects of cryptic HIV/AIDS billboards. Communicatio 36:1  pp. 130 ff. Crossref logo
Ketelaar, Paul E., Stefan F. Bernritter, Thabo J. van Woudenberg, Esther Rozendaal, Ruben P. Konig, Arief Ernst Hühn, Marnix S. Van Gisbergen & Loes Janssen
2018. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research 91  pp. 277 ff. Crossref logo
Lagerwerf, Luuk, Charlotte M.J. van Hooijdonk & Ayalies Korenberg
2012. Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure. Journal of Pragmatics 44:13  pp. 1836 ff. Crossref logo
Lubinga, Elizabeth, Carel Jansen & Alfons Maes
2014. ‘If you care, do not share’. Exploring the effects of using rhetorical figures to stimulate young South Africans to discuss HIV and AIDS messages. Communicatio 40:1  pp. 49 ff. Crossref logo
Rossolatos, George
2012. Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero. SSRN Electronic Journal Crossref logo
Toncar, Mark & Marc Fetscherin
2012. A study of visual puffery in fragrance advertising. European Journal of Marketing 46:1/2  pp. 52 ff. Crossref logo
Tseronis, Assimakis
2021. From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist. Visual Communication 20:3  pp. 374 ff. Crossref logo
van Enschot, Renske & Hans Hoeken
2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1  pp. 25 ff. Crossref logo
van Grinsven, Bo & Enny Das
2016.  In Advances in Advertising Research (Vol. VI),  pp. 379 ff. Crossref logo
van Mulken, Margot, Christian Burgers & Bram van der Plas
2010. Wolves, Confederates, and the Happy Few: The Influence of Comprehension, Agreement, and Group Membership on the Attitude Toward Irony. Discourse Processes 48:1  pp. 50 ff. Crossref logo

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