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Article published In:
Information Design Journal
Vol. 26:2 (2021) ► pp.105–123

Perceptions about the design of informational materials used in the fight against COVID-19 in Portugal and Brazil

ORCID logo | Pontifical Catholic University of Rio de Janeiro
ORCID logo | Universidade Europeia
ORCID logo | Universidade de Lisboa
This study aimed to assess perceptions on the graphical informational materials designed to help in the fight against COVID-19 in Portugal and Brazil. We assessed the perceptions using an online survey incorporating the AttrakDiff2TM questionnaire. The results show that the perception of risk with relation to the COVID-19 pandemic is high among the respondents, and that they believe that they will have mild symptoms if infected by the virus. The results also show that the materials available in these countries were poorly designed and not effective in promoting adequate behaviour change. These findings can contribute to future design projects whose aim is to design risk communication materials to inform and guide people facing health crisis situations.
Keywords: information design, risk communication, behaviour change, Covid-19, AttrakDiff2TM tool
Article outline
  • 1.Introduction
  • 2.Information design and its role during the pandemic
    • 2.1From data to wisdom to DIKW
    • 2.2Information design in emergency situations
  • 3.Risk perception facing the pandemic
  • 4.Cross-cultural survey: Portugal and Brazil
    • 4.1Stimuli
    • 4.2Procedure
    • 4.3Participants
    • 4.4Questionnaire
  • 5.Results and discussion
    • 5.1Emotional state
    • 5.2Risk perception
    • 5.3Search for information
    • 5.4Demographic differences
    • 5.5Familiarity with the informative materials
  • 6.Conclusions
  • Acknowledgements
  • References
Published online: 13 September 2021
DOI logo
https://doi.org/10.1075/idj.20027.mon
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