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Article published In:
Information Design Journal
Vol. 28:3 (2023) ► pp.215–230

How visualisations with typography are used in Persian and English corporate identity logos

ORCID logo | University of Guilan
| University of Guilan
ORCID logo | Mohaghegh Ardabili University

Typography simplifies and facilitates the information transfer process, and establishes a quick and straightforward connection between text and audience. Combining writing with images provides the basis for creating symbolic relationships in typography. This study intends to define the paradigmatic relationships between visual signs and writing in integrated Persian typographies and English logotypes. In this study Persian and English logotype samples are compared. It is observed that in the Persian sample, logotype letters are often affected by the visual elements; however, only one letter is usually replaced with an image in the English samples.

Keywords: paradigmatic signs, image, writing, typography, Persian and English
Article outline
  • Introduction
  • Research background
  • Methodology
  • Sign
  • Typography
  • The relationship between visual and writing signs in Persian calligraphy and their English equivalents
  • Typography of “نگاه” in Persian and “Look” in English
  • Typography of “مکعب” in Persian and “Cube” in English
  • Typography of “آهسته” in Persian and “Slow” in English
  • Typography of “پیانو” in Persian and “Piano” in English
  • Typography of “سلفی” in Persian and “Selfie” in English
  • Typography of “زاویه” in Persian and “Angle” in English
  • Conclusion
  • References
  • Websites
Published online: 27 November 2023
DOI logo
https://doi.org/10.1075/idj.23001.por
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