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Article published In:
Information Design Journal
Vol. 28:2 (2023) ► pp.141–177

Improving the design of public health infographics using a motion graphic educational resource to enhance design principle application

ORCID logo | University of Leeds
ORCID logo | University of Leeds

Infographics are commonly used in public health to disseminate key messages to wide audiences. Although health organisations are making increasing use of infographics, their designs are of variable quality. The research reported here aimed to develop an educational tool that could improve public health infographic design, using motion graphics to teach users with limited design experience how to apply research-based design principles. Results were positive, with significant improvements in performance (including information location time, memorability, and user perception) observed for the infographics designed after the resource was used, compared to the infographics created before.

Keywords: information design, infographics, public health information, healthcare, design principles, user-centred design, user testing, information visualisation, motion graphics
Article outline
  • 1.Introduction
    • 1.1Background
    • 1.2Existing research
    • 1.3Research objectives
    • 1.4Hypothesis
    • 1.5Research timeline
  • 2.Content and design development
    • 2.1Design development – Stakeholder interview
    • 2.2Design development – infographic principles’ content
    • 2.3Design development – motion graphic principles
    • 2.4Design development – motion graphics content development
    • 2.5Design development – usability testing 1
    • 2.6Design development – usability testing 2
    • 2.7Design development – final design output
  • 3.Research materials and methodology
    • 3.1Research material generation process
    • 3.2Infographic design outcomes
      • 3.2.1Initial design principle analysis
      • 3.2.2Infographic testing material selection
    • 3.3Healthcare professionals’ opinions
    • 3.4Experimental methodology – justification
    • 3.5Experimental methodology – participants
    • 3.6Experimental methodology – procedure
  • 4.Results
    • 4.1Performance results
      • 4.1.1Performance results – Information location
      • 4.1.2Performance results – recall accuracy
      • 4.1.3Performance results – recall time
      • 4.1.4Performance results – one-way ANOVA tests
      • 4.1.5Performance results – principle application analysis
    • 4.2Opinion results
      • 4.2.1Opinion results – microsoft desirability toolkit
    • G1 opinion results
      • 4.2.2G1 – positives features of the designs
      • 4.2.3G1 – negative features of the designs
    • G2 opinion results
      • 4.2.4G2 – positives features of the designs
      • 4.2.5G2 – negative features of the designs
    • Likert scale
      • 4.2.6Results – likert scale
  • 5.Discussion
    • 5.1Discussion – performance results
    • 5.2Discussion – opinion results
    • 5.3Discussion – links to existing research
    • 5.4Discussion – research limitations
    • 5.5Discussion – conclusion
  • References
Published online: 31 August 2023
DOI logo
https://doi.org/10.1075/idj.23006.bax
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