Article published In:
Information Design JournalVol. 5:1 (1986) ► pp.29–42
Predicting the appropriateness of a typeface on the basis of its multi-modal features
It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
Cited by (17)
Cited by 17 other publications
Thiessen, Myra, Sofie Beier & Hannah Keage
2020. A Review of the Cognitive Effects of Disfluent Typography on Functional Reading. The Design Journal 23:5 ► pp. 797 ff. 
Jordan, Timothy R., Alya S. AlShamsi, Hajar A. K. Yekani, Maryam AlJassmi, Nada Al Dosari, Ehab W. Hermena & Mercedes Sheen
2017. What's in a Typeface? Evidence of the Existence of Print Personalities in Arabic. Frontiers in Psychology 8
Larson, Jerrod & David K. Farkas
2011. 2011 IEEE International Professional Communication Conference, ► pp. 1 ff.
DiLullo, Camille, Harry J. Morris & Richard M. Kriebel
2009. Clinical competencies and the basic sciences: An online case tutorial paradigm for delivery of integrated clinical and basic science content. Anatomical Sciences Education 2:5 ► pp. 238 ff.
Juni, Samuel & Julie S. Gross
2008. Emotional and Persuasive Perception of Fonts. Perceptual and Motor Skills 106:1 ► pp. 35 ff.
Bottomley, Paul A. & John R. Doyle
2006. The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory 6:1 ► pp. 63 ff.
Doyle, John R & Paul A Bottomley
2004. Font appropriateness and brand choice. Journal of Business Research 57:8 ► pp. 873 ff.
Doyle, John R. & Paul A. Bottomley
2009. The massage in the medium: Transfer of connotative meaning from typeface to names and products. Applied Cognitive Psychology 23:3 ► pp. 396 ff.
Doyle, John R. & Paul A. Bottomley
2011. Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism. Psychology & Marketing 28:7 ► pp. 749 ff.
Henderson, Pamela W., Joan L. Giese & Joseph A. Cote
2004. Impression Management using Typeface Design. Journal of Marketing 68:4 ► pp. 60 ff.
MacKiewicz, Jo
2004. What Technical Writing Students Should Know about Typeface Personality. Journal of Technical Writing and Communication 34:1 ► pp. 113 ff.
MacKiewicz, Jo
2005. How to Use Five Letterforms to Gauge a Typeface's Personality: A Research-Driven Method. Journal of Technical Writing and Communication 35:3 ► pp. 291 ff.
Mackiewicz, J.
2003. IEEE International Professional Communication Conference, 2003. IPCC 2003. Proceedings., ► pp. 14 pp. ff.
Childers, Terry L. & Jeffrey Jass
2002. All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory. Journal of Consumer Psychology 12:2 ► pp. 93 ff.
McCarthy, Michael S. & David L. Mothersbaugh
2002. Les effets de la typographie sur la persuasion publicitaire: un modèle général et des tests empiriques préliminaires. Recherche et Applications en Marketing (French Edition) 17:4 ► pp. 67 ff.
McCarthy, Michael S. & David L. Mothersbaugh
2002. Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests. Psychology & Marketing 19:7-8 ► pp. 663 ff.
KOSTELNICK, CHARLES
1994. From Pen to Print:. Journal of Business and Technical Communication 8:1 ► pp. 91 ff.
This list is based on CrossRef data as of 3 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.