Chapter 11
An analysis of how business owners use Valencian and Spanish in
the linguistic landscape
The study of the Linguistic Landscape provides
opportunities to ethnolinguistically depict a community. It also
allows for deciphering communication patterns among users and
understand societal perceptions of language use. This paper examines
the contact between Spanish and a western variety of Catalan (i.e.
Valencian) on the linguistic landscape produced by private business
owners in Elche, Spain. An analysis of data collected through
observation, personal interviews and written questionnaires suggests
the reader and potential customer appears to be the main driving
force behind language choice in the linguistic landscape of
Elche.
Article outline
- Introduction
- Analyzing linguistic landscapes
- Analyzing Spanish in the linguistic landscape
- Community profile
- Method and data
- Results and analysis
- The authors’ language use and their signs
- The symbolic value reinforced
- Bivalency
- Discussion and conclusion
-
Notes
-
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Open Linguistics 9:1
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