The word ‘health’ is highly polysemous, and many attempts have been made to define its meaning in terms of actual
use and to create a workable and even universal concept of
health (
Balog
1978;
Boruchovitch & Mednick 2002). However, though the meaning of ‘health’
has been debated extensively, as well as the metaphorical conceptualizations of illness (e.g.,
Sontag 1978), there has been little treatment of how
health is metaphorically conceptualized. This article
investigates the meaning of the word ‘health’ in the United States and the United Kingdom, through a search on websites based on
an examination of concordances in the
Corpus of Global Web-Based English (GloWbE). It focuses on the senses
emerging from metaphorical cultural conceptualizations. Recent developments in Conceptual Metaphor Theory (
Kövecses 2005;
Yu 2009) and Cultural Linguistics (
Palmer 1996;
Sharifian 2011) have increased
the focus on the interaction between cognition and culture. I present an analysis of the conceptual metaphors, proposition
schemas, and image schemas that converge to form a cultural model for
health within these speech communities revealing,
for example, that one model sees health in terms of
a manageable valuable commodity, which may contribute to health
behaviors such as self-tracking and observation, as discussed by
Lupton (2016).