Rapport management strategies among the Yoruba people of Southwestern Nigeria
This paper investigates the rapport management strategies among the Yoruba people of Southwestern Nigeria using Spencer-Oatey’s rapport management model. The authors relied on participant observation and overheard conversations in writing the paper. They are effectively equipped to write the work because they were born and bred in Yorubaland, hence, they are able to watch all the rapport management strategies at all relevant levels. Our findings reveal that five major rapport strategies are in operation in Yorubaland which are: use of selected nominal address forms by housewives to address family members; acknowledging the sociality rights and obligations of elders in-council by the king/chief; paying homage to elders by younger interlocutors before rendering proverbs; using indirectness and statement of consideration when interacting with elders on some issues; and lastly, proper deployment of non-verbal communication.
Keywords: Spencer-Oatey, Yorubaland, rapport management model, proverbs, elders in – council
Published online: 15 April 2021
Adepeju, O. and Oyebola, A.
Babatunde, E. D.
(2011) Course corrections in rapport management: How changes to rapport occur in one sample of political discourse. MA thesis submitted to Arizona State University. https://repository.asu.edu/items/9297. Accessed on 6/6/2020.
Brown, P., & Levinson, S. C.
Coker, A., & Coker, O.
Culpeper, J., & Qlan, K.
DuFon, A. M.
(2016) School leader relationship. The need for explicit training on rapport, trust and communication. Journal of School Administration, Research and Development. Vol. 1. (2), 19–26. https://www.semanticscholar.org/paper/school-leader-relationships%3A-The-Need-for-Explicit-Lasaster/79ebaefeOf9371. Accessed on 6/7/2020.
Munoz, P. D.
(2018) Rapport management in the TV show Orphan Black: From accommodation strategies to accommodation moves. MA dissertation Universided Complutense, Madrid. https://wwwsemanticscholar.org/paper/rapport-management-in-the-TV-show_“Orphan_Black“%munoz/ddoes. Accessed 6/5/2020.
(2019) Yoruba culture and customs. https://sites.clas.ufl.edu/llc/files/SSA4930-odutola.pdf. Accessed on 28/2/2021.
Ojo, F. O., & Ogoanah, F. N.
Oluwabamide, A. J.
Oni, F. J., & Nwabudike, C. E.
n.d). Building (and maintaining) rapport in the classroom. https://www.depts.ttu.edu/tlpdc/Resources/Teaching_resources/TLPDC_teaching_resources/Documents/Building_Rapport…
Spencer-Oatey, H. & Franklin, P.
Strengthething the family – Implication for international development
https://www.archive.unu.edu>unupbooks. Accessed 28/11/2020.
Vincent, B. D. & Iguisi, O. V.
(2018) Yoruba culture and leadership style in Nigerian organisation. Oradea Journal of Business and Economics, 3(2), 32–42. Available at. htpp://ojbe.steconomiceuradea.ro/wp-content/uploads/2018/09/OJBE_32_32-42.pdf