Chapter published in:
Operationalizing IconicityEdited by Pamela Perniss, Olga Fischer and Christina Ljungberg
[Iconicity in Language and Literature 17] 2020
► pp. 214–229
Show me how you feel
Iconicity and systematicity in visual morphology
Lia N. Kendall | University of British Columbia
Quentin Raffaelli | University of Arizona
Rebecca M. Todd | University of British Columbia
Alan Kingstone | University of British Columbia
Neil Cohn | Tilburg University
Visual representations are an ideal place to look at the
balance of iconicity and systematicity, given that visual images
often look like what they represent but also can be characterized
along a scale from highly photorealistic to highly schematic or
cartoony. Here we examine the contrast between different styles by
presenting participants with “visual morphology” of
upfixes – representations like hearts or
lightbulbs that float above faces – where the face and/or upfix are
either cartoony or photorealistic. Overall, we find that cartoony
images, relative to photorealistic images, are easier to process,
and therefore demand less attention and facilitate responding. We
argue that these results support the view that drawings, and visual
morphology, draw on schematic knowledge stored in long-term
memory.
Published online: 13 May 2020
https://doi.org/10.1075/ill.17.13ken
https://doi.org/10.1075/ill.17.13ken
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