This chapter examines pragmatic variation by gender in market service encounters in Southern Mexico. Following previous research in service encounters (Aston 1988a; Kerbrat-Orecchioni & Traverso 2008; Merritt 1976; Placencia 2008), this study examined 244 food-related transactions (122 male-customers and 122 female customers) that were analyzed according to three levels of analysis: actional (customer-initiated requests), interactional (openings and closings, and request sequences), and stylistic (choice of address forms). The data were examined in light of speech accommodation theory, polite (or expected) behaviour, and pragmalinguistic variation. The study addresses methodological and ethical issues in pragmatics research for the analysis and collection of natural interactional data in commercial settings.
López, María de la O Hernández & Lucía Fernández Amaya
2019. What makes (im)politeness for travellers?Spanish tourists’ perceptions at national and international hotels. Journal of Politeness Research 15:2 ► pp. 195 ff.
2023. Positive Emotions and Pragmatic Choice: Politeness Practices in the Mexican Context. In Advancing (Im)politeness Studies [Advances in (Im)politeness Studies, ], ► pp. 95 ff.
Márquez Reiter, Rosina & Patricia Bou-Franch
2017. (Im)politeness in Service Encounters. In The Palgrave Handbook of Linguistic (Im)politeness, ► pp. 661 ff.
Sild, Orsolya
2023. Address forms in Tatar spoken in Finland and Estonia. Open Linguistics 9:1
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