Place identity construction in Greek neomigrants’ social media discourse
Mariza Georgalou | National and Kapodistrian University of Athens | Hellenic Open University
The phenomenon of brain drain migration from Greece, also known as Greek neomigration, has acquired an
astoundingly massive character due to the ongoing economic crisis in the country. Considering that a migrant’s identity is defined
by a physical move from one place to another, this paper aims at exploring the discourse practices of place-making by Greek
neomigrants, focusing on the role of social media in this endeavour. Drawing on discourse analysis (Myers 2010; Aguirre and Graham Davies 2015), identity
construction theories (Blommaert 2005; Benwell and
Stokoe 2006), environmental psychology (Proshansky, Fabian and Kaminoff
1983) and discourse-centred online ethnography (Androutsopoulos 2008), this
study presents and discusses empirical data from a Greek neomigrant settled in the UK, who writes about his migration experience
on his blog as well as on his Twitter and Facebook accounts. The analysis demonstrates that the Greek neomigrant place identity
construction can be realized through a complex of linguistic and discourse strategies, including comparison and evaluation,
construction of in-groups and out-groups, language and script alternations, entextualisation of other voices, and visual
connotations. It is shown that, for migrants, social media constitute significant outlets for place-making, constructing
place identity and asserting (or eschewing) belonging. In so doing, it also brings to the surface crucial social, cultural and
psychological aspects of the current Greek neomigration phenomenon and confirms the potential of social media discourses to
heighten awareness of neomigrants’ dis/integrating processes, placing discourse analysis at the service of global mobility
phenomena.
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Cited by
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2021. New Greek migrant (dis)identifications in social media: Evidence from a discourse-centred online ethnographic study. Humanities and Social Sciences Communications 8:1
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