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Part of
Nuevos Enfoques Lingüísticos y Traductológicos del Discurso Turístico
Editado por Manuela Álvarez Jurado y Gisella Policastro Ponce
[IVITRA Research in Linguistics and Literature 44] 2025
► pp. 50–58

Dynamic equivalence in the translation of evocative texts

A case study on Bopiliao’s audio guide text

| Vrije Universiteit Brussel
Bopiliao Historic Block is a popular tourist attraction for visitors from all over the world, with many of its ancient buildings well preserved through the centuries. The subject of this paper is the English translation of Bopiliao’s audio guide text. Based on the theories of Newmark’s (1981) evocative text and Nida’s (2012) dynamic equivalence, this paper examines the translation strategies in Bopiliao’s audio guide text from linguistic and cultural perspectives for the purpose of naturalness. Despite some translation errors in the last three sections, the target text of the Bopiliao’s audio guide proves out to be a successful example of tourism translation.
Keywords: Bopiliao Historic Block, audio guide translation, dynamic equivalence, evocative text, tourism translation
Article outline
  • 1.An introduction to Bopiliao Historic Block
  • 2.Dynamic equivalence and audio guide
  • 3.Case study on the audio guide text of Bopiliao Historic Block
    • 3.1Linguistic translation strategies in Bopiliao’s audio guide text
    • 3.2Cultural translation strategies in Bopiliao’s audio guide text
    • 3.3Other translation strategies and errors in Bopiliao’s audio guide text
  • 4.Conclusion
  • Notes
  • References bibliográficas
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References (8)
References bibliográficas
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