Introduction
Multimodal rhetoric and argumentation
Applications – genres – methods
Article outline
- 1.Advances in multimodal rhetoric and argumentation
- 2.Reconstructing and evaluating multimodal arguments
- 3.The papers of the special issue: Adding new pieces to the puzzle
- Acknowledgements
-
References
References (54)
References
Archer, Arelene, and Travis Noakes. 2020. “Multimodal
Academic Argument in Data Visualization.” In Data Visualization in
Society, ed. by Martin Engebretsen, and Helen Kennedy, 239–256. Amsterdam: Amsterdam University Press.
Bateman, John A. 2018. “Position Paper on Argument and
Multimodality.” International Review of
Pragmatics 101:294–308.
Bateman, John A., Janina Wildfeuer, and Tuomo Hiippala. 2017. Multimodality.
Foundations, Research and Analysis: A Problem-oriented
Introduction. Berlin: de Gruyter.
Birdsell, David S., and Leo Groarke. 1996. “Toward
a Theory of Visual Argument.” Argumentation &
Advocacy 331:1–10.
Blair, J. Anthony. 2015. “Probative Norms for
Multimodal Visual
Arguments.” Argumentation 291:217–233.
Champagne, Marc, and Ahti-Veikko Pietarinen. 2020. “Why
Images Cannot be Arguments, but Moving Ones
Might.” Argumentation 34 (2): 207–236.
Eckstein, Justin. 2021. “The
Rhetoric of Sound Rhetoric.” Rhetoric Society
Quarterly 51 (3):240–246.
Frápolli, María J. 2023. The Priority of Propositions. A
Pragmatist Philosophy of
Logic. Cham: Springer.
Gonçalves-Segundo, Paulo Roberto, Fabrizio Macagno, and Isabel C. M. de Azevedo. 2021. “Multimodal
Argumentation: Challenges and Recent Trends: An Introduction to the Special Issue.” Revista da
Abralin 20 (3):722–736.
Grancea, Ioana. 2017. “Types
of Visual
Arguments.” Argumentum 15 (2):16–34.
Gries, Laurie. 2020. “Advances
in Visual Rhetorical Analysis.” In The SAGE Handbook of Visual
Research Methods, ed. by Luc Pauwels, and Dawn Mannay, 381–396. London: Sage.
Groarke, Leo. 2018. “Auditory
Arguments: The Logic of ‘Sound’ Arguments.” Informal
Logic 38 (3): 312–340.
Groarke, Leo. 2020. “Visual
Argument Schemes in the PTA.” In Proceedings of the 3rd European
Conference on Argumentation, Volume I, ed. by C. Dutilh Novaes et al., 561–577. London: College Publications.
Groarke, Leo, Catherine H. Palczewski, and David Godden. 2016. “Navigating
the Visual Turn in Argument.” Argumentation &
Advocacy 521:17–235.
Hakoköngäs, Eemeli, Otto Halmesvaara, and Inari Sakki. 2020. “Persuasion
through Bitter Humor: Multimodal Discourse Analysis of Rhetoric in Internet Memes of Two Far-Right Groups in
Finland.” Social Media +
Society 6 (2):1–11.
Jones, Madison et al. 2022. “Tracking
Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental
Communication.” Frontiers in Communication 71.
Kiili, Carita et al. 2021. “Students’
Interpretations of a Persuasive Multimodal Video about Vaccines.” Journal of Literacy
Research 53 (2):196–218.
Kišiček, Gabrijela. 2022. “Sonic
Rhetoric: The Persuasive Power of Spoken Language.” In The Routledge
Handbook of Language and Persuasion, ed. by J. Fahnestock, and R. A. Harris, 131–146. Milton: Routledge.
Kjeldsen, Jens E. 2015a. “The Study of Visual and
Multimodal
Argumentation.” Argumentation 291:115–132.
Kjeldsen, Jens E. 2015b. “The Rhetoric of Thick
Representation: How Pictures Render the Importance and Strength of an Argument
Salient.” Argumentation 291:197–215.
Kjeldsen, Jens, and Aaron Hess. 2021. “Experiencing
Multimodal Rhetoric and Argumentation in Political Advertisements: A Study of How People Respond to the Rhetoric of Multimodal
Communication.” Visual
Communication 20 (3):327–352.
Kress, Gunther, and Theo van Leeuwen. 2021. Reading
Images: The Grammar of Visual Design. 3rd ed. London: Routledge.
Lilleker, Darren, and Anastasia Veneti. (eds). 2023. Research
Handbook on Visual Politics. Cheltenham: Edward Elgar Publishing.
Macagno, Fabrizio, and Rosalice B. W. S. Pinto. 2021. “Reconstructing
Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation
Theory.” Argumentation 351:141–176.
Mendonça, Ricardo Fabrino, Selen A. Ercan, and Hans Asenbaum. 2022. “More
than Words: A Multidimensional Approach to Deliberative Democracy”. Political
Studies 70 (1):153–172.
Molek-Kozakowska, Katarzyna, and Agnieszka Kampka. 2021. “Creative
Reconstructions of Political Imagery in an Instagram-Based Election Campaign: Implications for Visual Rhetorical
Literacy.” Creativity
Studies 14 (2):307–322.
Norris, Sigrid. 2019. Systematically
Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Hoboken, NJ: Wiley Blackwell.
Novak, Marko. 2024. The
Logic of Legal Argumentation. Multi-Modal
Perspectives. London: Routledge.
Pereira, Andrew. 2018. “Exploring
the Multimodal Argument: The Interplay of Multimodality and Attention Economy.” Pedagogies: An
International
Journal 13 (3):201–221.
Pflaeging, Jana, and Hartmut Stöckl. 2021a. “The
Rhetoric of Multimodal Communication.” Visual
Communication 20 (3):319–326.
Pflaeging, Jana, and Hartmut Stöckl. 2021b. “Tracing
the Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization. “Visual
Communication 20 (3):397–414.
Puppo, Federico (ed). 2019. Informal
Logic: A ‘Canadian’ Approach to Argument. Windsor, ON: Windsor Studies in Argumentation.
Rigotti, Eddo, and Sara Greco. 2019. Inference
in Argumentation: A Topics-Based Approach to Argument
Schemes. Cham: Springer.
Rocci, Andrea, and Chiara Pollaroli. 2018. “Introduction:
Multimodality in
Argumentation.” Semiotica 2201:1–17.
Roderick, Noah. 2023. “Exigence
at the Dawn of Recommendation Media: Dramatizing Salience in Audio Memes.” Rhetoric Society
Quarterly:1–15.
Santibáñez, Cristián. 2018. “Arguing
with Images as Extended Cognition.” Informal
Logic 38 (4):531–549.
Schreieder, Tobias, and Jan Braker. 2023. “Touché
2022 Best of Labs: Neural Image Retrieval for
Argumentation.” In International Conference of the Cross-Language
Evaluation Forum for European Languages, ed. by Avi Arampatzis et al., 186–197. Cham: Springer.
Seiter, John S., and Harry Weger. 2020. Nonverbal
Communication in Political Debates. Lanham, MD: Lexington Books.
Stöckl, Hartmut. 2024. “Fresh
Perspectives on Multimodal Argument Reconstruction.” Frontiers in
Communication 91:1–6. ( )
Stöckl, Hartmut. 2019. “Linguistic
Multimodality – Multimodal Linguistics: A State-of-the-Art
Sketch.” In Multimodality: Disciplinary Thoughts and the Challenge of
Diversity, ed. by Janina Wildfeuer et al., 41–68. Berlin: de Gruyter.
Stöckl, Hartmut, and Jana Pflaeging. 2022. “Multimodal
Coherence Revisited: Notes on the Move from Theory to Data in Annotating Print
Advertisements.” Frontiers in
Communication 71:1–17.
Tseronis, Assimakis. 2020. “The
Prospects for Multimodal Schemes of Argument: Assessing the Spoofing Strategies in Subvertisements of the Tobacco
Industry.” In Proceedings of the 3rd European Conference on
Argumentation, Volume I, ed. by C. Dutilh Novaes et al., 579–592. London: College Publications.
Tseronis, Assimakis. 2021. “From
Visual Rhetoric to Multimodal Argumentation: Exploring the Rhetorical and Argumentative Relevance of Multimodal Figures on the
Covers of The Economist
.” Visual
Communication 20 (3):374–396.
Tseronis, Assimakis, and Chiara Pollaroli. 2018. “Introduction:
Pragmatic Insights or Multimodal Argumentation.” International Review of
Pragmatics 101:147–157.
Van Eemeren, Frans H. et al. 2014. Handbook of
Argumentation
Theory. Dordrecht: Springer.
Wildfeuer, Janina, and Joseph Addika Coffie. 2022. “#socialiseresponsibly:
Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic.” Frontiers
in Communication 71.
Wu, Ting. 2020. “Reasoning
and Appraisal in Multimodal Argumentation: Analyzing Building a community of shared future for
humankind
.” Chinese Semiotic
Studies 16 (3):419–438.
Žagar, Igor Ž. 2021. “Methodological Problems in
Analysing Non-verbal Arguments: The Case of Visual
Argumentation.” In Multimodality, Digitalization and Cognitivity in
Communication and Pedagogy, ed. by Natalya V. Sukhova, Tatiana Dubrovskaya, and Yulia A. Lobina, 49–69. Cham: Springer.
Zhang, Chuanrui, and Cihua Xu. 2018. “Argument
by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case
Study.” Argumentation 32 (4):501–517.