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Article published In:
Multimodal Argumentation: Special issue of the Journal of Argumentation in Context 13:2 (2024)
Edited by Hartmut Stöckl and Assimakis Tseronis
[Journal of Argumentation in Context 13:2] 2024
► pp. 203–231

How we argue about the use of images

Metavisual disputes in practice

| University of Groningen
| University of Warsaw
This paper is about argumentative exchanges in which two or more parties disagree about the appropriateness of the use of images (e.g., press photographs, drawings, pictures, and other visual elements) in argumentative contexts. We label such argumentative exchanges as metavisual disputes. In the first part of the paper, we develop this notion by employing theories in the philosophy of language, specifically Plunkett’s notion of metalinguistic disputes (2015) and Mankowitz’s propositional account (2021). In the second part of the paper, we illustrate the phenomena of metavisual disputes by analyzing two tweets relating to the migrant situation at the Polish-Belarusian border in 2021–2022. We argue that the viewers’ perspective characterizes a metavisual dispute in which they evaluate the use of images in the tweets by raising particular criticism against it.
Keywords: metavisual dispute, multimodal argumentation, visual argumentation, viewer perspective, metalinguistic dispute
Article outline
  • 1.Introduction
  • 2.Perspectives on visual and multimodal argumentation
  • 3.Argumentation about meaning, metadisputes and the propositional account
    • 3.1Metalinguistic disputes
    • 3.2Metavisual disputes
    • 3.3The propositional account for explaining metadisputes
  • 4.Case study: Tweets relating to the Polish-Belarusian migration situation
    • 4.1Example 1: Migrants in Jurowlany
    • 4.2Example 2: The graphic of St. Mary
  • 5.Discussion
  • 6.Conclusion
  • Notes
  • References
Available under the Creative Commons Attribution (CC BY) 4.0 license.

For any use beyond this license, please contact the publisher at [email protected].

Published online: 10 September 2024
DOI logo
https://doi.org/10.1075/jaic.00031.hes
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Cited by one other publication

Serafis, Dimitris, Irina Diana Mădroane & Theodor Lalér
2024. Critical reconstructions of populist multimodal argumentation. Journal of Argumentation in Context 13:2 ► pp. 232 ff. DOI logo

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