Article published in:
Strategic Communication: Beyond nation cultural adaption, images and identityEdited by Hassan Abu Bakar and Bahtiar Bin Mohamad
[Journal of Asian Pacific Communication 28:1] 2018
► pp. 61–82
Advertising appeals and Malaysian culture norms
Scale content validation
Syed Hassan Raza | Universiti Utara Malaysia
Hassan Abu Bakar | Universiti Utara Malaysia
Bahtiar Mohamad | Universiti Utara Malaysia
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines and validate advertising appeals by considering the norms based on the GLOBE nine cultural dimensions in Malaysian context. The analysis involved data from 10 advertising expert for content validation, followed by 10 advertising expert rating and ranking of the scale of its relevance and clarity to assess the item-level content validation. The results provided to support the impact of cultural norms are substantial for Malaysian advertising, which are identified from content validation procedure.
Article outline
- Review of literature
- Advertising appeal
- GLOBE cultural dimensions and Malaysia cultural context
- Content validity assessment
- Participants
- Item adoption procedure
- Data analysis
- Discussion
- Theoretical implications
- Practical implications
- Limitations and directions for future research
-
References
Published online: 19 January 2018
https://doi.org/10.1075/japc.00004.raz
https://doi.org/10.1075/japc.00004.raz
References
Aaker, D. a., Stayman, D. M., & Hagerty, M. R.
Ayalla, R., Aviv, S., & Maja, M. B. ˇ.
Barone, M. J., & Jewell, R. D.
Batra, R.
Brewer, P., & Venaik, S.
Burke, M. C., & Edell, J. a.
Burton, S., & Lichtenstein, D. R.
Bush, A. J., Smith, R., & Martin, C.
Cacioppo, J. T., Petty, R. E., Feinstein, J. a., & Jarvis, W. B. G.
Cane, J., O’Connor, D., & Michie, S.
Chan, K., Li, L., Diehl, S., & Terlutter, R.
Cheong, Y., Kim, K., & Zheng, L.
Chun, K. Y., Song, J. H., Hollenbeck, C. R., & Lee, J. H.
Cui, G., Yang, X., Wang, H., & Liu, H.
Dens, N., & Pelsmacker, P. De
Dorfman, P., Javidan, M., Hanges, P., Dastmalchian, A., & House, R.
Ducoffe, R. H.
Edell, J. a, & Burke, M. C.
Flynn, D., Eddy, E. R., & Tannenbaum, S. I.
Friestad, M., & Wright, P.
Griffith, D. A., & Rubera, G.
Hallahan, K., Holtzhausen, D., Ruler, B. Van, Verčič, D., & Hallahan, K.
Hinkin, T. R.
Horgas, A. L., Yoon, S. L., Nichols, A. L., & Marsiske, M.
Hornikx, J., & O’Keefe, D. J.
House, R. J., Quigley, N. R., & de Luque, M. S.
House, R., Javidan, M., Hanges, P., & Dorfman, P.
Javidan, M., & House, R. J.
Jian, G., Shi, X., & Dalisay, F.
Jun, S., Sung, J., Gentry, J. W., & Phillip, L.
Kuppelwieser, V. G., & Sarstedt, M.
Lawshe, C. H.
Lee, J., & Lee, H.
Li, H., Edwards, S. M., Lee, J., Li, H., Edwards, S. M., & Lee, J.
Liden, R. C., & Maslyn, J. M.
Lynn, M. R.
Mackenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P.
Markus, H. R., & Kitayama, S.
Martin, I. M., & Eroglu, S.
Moon, Y. S., & Chan, K.
Neese, W. T., & Haynie, J. J.
Nguyen, H.
Obermiller, C., & Spangenberg, E. R.
Okazaki, S., & Mueller, B.
Okazaki, S., Mueller, B., & Taylor, C. R.
Petrovici, D., & Marinov, M.
Pollay, R. W.
See, C.
Shi, X., & Wang, J.
Singh, N., Zhao, H., & Hu, X.
Stafford, M. R., & Day, E.
Stout, P. a., & Leckenby, J. D.
Terlutter, R., Diehl, S., & Mueller, B.
Waller, D. S.
Walsh, G., Shiu, E., & Hassan, L. M.
Westjohn, S. a, Singh, N., & Magnusson, P.
Yaakop, A., & Hemsley-Brown, J.
Zaichkowsky, J. L.
Zhang, Y., & Buda, R.
Cited by
Cited by 8 other publications
Abbas, Mazhar, Syed Hassan Raza, Basheer M. Al‐Ghazali & Mohammed Abdulrazzaq Alaghbari
Halim, Haslina, Bahtiar Mohamad, Shamsu Abdu Dauda, Farah Lina Azizan, Muslim Diekola Akanmu & Guangchao Charles Feng
Jin, Qiang, Syed Hassan Raza, Muhammad Yousaf, Umer Zaman & Jenny Marisa Lim Dao Siang
Raza, Syed Hassan, Hassan Abu Bakar & Bahtiar Mohamad
Raza, Syed Hassan, Adamu Abbas Adamu, Emenyeonu C. Ogadimma & Amna Hasnain
Raza, Syed Hassan, Lubna Zaheer & Moneeba Iftikhar
Raza, Syed Hassan & Umer Zaman
Raza, Syed Hassan, Umer Zaman, Moneeba Iftikhar & Owais Shafique
This list is based on CrossRef data as of 19 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.