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Article published In:
Asian Perspectives on Queer Discourse
Edited by Ke Zhang and Chao Lu
[Journal of Asian Pacific Communication 33:2] 2023
► pp. 179–203

Queering gender in Indonesian Instagram

Case Study of Mimi Peri

| Universitas Padjadjaran
| Universitas Padjadjaran
| Universitas Padjadjaran
The popularity of Mimi Peri as a queer micro-celebrity on Instagram shows a paradox in the Indonesian digital society, widely known for being very heteronormative towards gender and sexual identities. Despite the controversy over their queer performance and identity, Mimi Peri’s positive image as a “kind-hearted” and funny micro-celebrity managed to attract the attention of 1.9 million followers on Instagram. By using a virtual ethnographic paradigm within the framework of queer studies, this research examines how queer performativity in the @mimi.peri Instagram account during the periode between 2017 and 2018 presented and related to the Camp strategy. Switching their virtual identity, playing a role as a “female fairy”, parodying, and representing it as a comic figure have been identified as Mimi Peri’s practice and strategy to effectively gain the attention and acceptance of their followers. While there are established assumptions of queer subjects as fun and funny, we also argue that the strategy to commodify their comical performance can be seen as a form of negotiation to the predominant gender norms on Instagram.
Keywords: Indonesian queer, Instagram, Micro-celebrity, performativity, Mimi Peri
Article outline
  • Introduction
    • Queer performativity and identity on Instagram
    • Queer practice in Indonesia
  • Methodology
  • Analysis
    • Mimi Peri as a queer micro-celebrity on Instagram
    • Mimi Peri’s parody and performance: Comedy as negotiation
    • Negotiating digital heterosexism
  • Conclusion
  • References
Published online: 15 November 2022
DOI logo
https://doi.org/10.1075/japc.00096.sub
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