A theory of contact situations and the study of academic interaction
The concept of academic competence must be viewed within the context of globalization. The intensification of cultural contact in the current historical period has contributed greatly to the recognition and evaluation of variation in academic systems and to subsequent strategies of adjustment. Contact between varying academic systems is thus being ‘managed’ in the sense in which the word is used in management theory dealing with the noting, evaluation and adjustment of deviations from norms.
Theories of contact have existed for decades in linguistics as well as in the study of communication and other disciplines, but it is time to transform them into theories of contact in interaction in general. Contact situations must be viewed not merely as situations in which processes of linguistic misunderstanding occur, but as situations in which a number of social processes, including those of power, assert themselves. One of the concepts that must be accommodated in this scheme is contact between ‘major’ and ‘minor’ academic systems. Another question is that of the assimilation of academics (or acquirers of academic systems) from ‘minor’ systems into socially strong systems. In order not to remain within the constraints of old frameworks of cultural relativism, it is necessary to work towards a theoretically-based evaluation of academic patterns.
Cited by
Cited by 17 other publications
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Imafuku, Rintaro, Takuya Saiki, Kaho Hayakawa, Kazumi Sakashita & Yasuyuki Suzuki
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Kamwangamalu, Nkonko M.
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Editing contributed scholarly articles from a language management perspective.
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Kimura, Goro Christoph & Lisa Fairbrother
Kretzenbacher, Heinz L., John Hajek, Catrin Norrby & Doris Schüpbach
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Social deixis at international conferences: Austrian German speakers’ introduction and address behaviour in German and English.
Journal of Pragmatics 169
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Marriott, Helen
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Micro Language Planning for Student Support in a Pharmacy Faculty.
Current Issues in Language Planning 7:2-3
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2013.
Multilingualism among university staff: a case study of language management at an Australian university.
International Journal of Multilingualism 10:4
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Nekvapil, Jiří
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Language Management Theory as one approach in Language Policy and Planning.
Current Issues in Language Planning 17:1
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Nekvapil, Jiří & Tamah Sherman
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Pre-interaction management in multinational companies in Central Europe.
Current Issues in Language Planning 10:2
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Saruhashi, Junko
Sloboda, Marián & Mira Nábělková
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Receptive multilingualism in ‘monolingual’ media: managing the presence of Slovak on Czech websites.
International Journal of Multilingualism 10:2
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Takeda, Kanako & Hiroko Aikawa
Venclová, Natalie
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Communication within archaeology: Do we understand each other?.
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► pp. 207 ff.

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