This study investigates a type of online language play popularized on the Taiwan-based Internet, including the rendering in Chinese characters of the sounds of Taiwanese and Taiwan Guoyu (Taiwanese-accented Mandarin), which are defined as Stylized Taiwanese and Stylized Taiwanese-accented Mandarin, respectively. The playfulness inherent in these stylized practices has multiple sources. First, they manipulate the Chinese writing system and create an incongruity between sound and meaning. Second, they call attention simultaneously to a number of functions of language (Jakobson, 1960). Third, the two stylized practices bring into play the respective social meanings and stereotypes associated with their spoken counterparts. Thus the superficially similar forms of language play may be interpreted differently and further serve subtly different interactional functions in face-threatening situations. Two cases of stylized practices are examined in detail to illustrate how stylized language play is used to mitigate potential tension, to show positive affect, and to regulate appropriate group behaviors simultaneously.
Haugh, Michael, Wei-Lin Melody Chang & Dániel Z. Kádár
2022. “Doing deference”. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA)► pp. 73 ff.
Hsu, Chan-Chia
2022. When people do not want to talk anymore in online discussion boards: A corpus-based study of the multi-word expression bù shuō le ‘not talk anymore’ in Chinese. Discourse Studies 24:2 ► pp. 168 ff.
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Curtin, Melissa L.
2015. Creativity in polyscriptal typographies in the linguistic landscape of Taipei. Social Semiotics 25:2 ► pp. 236 ff.
Baran, Dominika
2014. Linguistic practice and identity work: Variation in Taiwan Mandarin at a Taipei County high school. Journal of Sociolinguistics 18:1 ► pp. 32 ff.
Diao, Wenhao
2014. (Dis)Engagement in Internet Linguistic Practices among Sojourners in China. In Engaging Language Learners through Technology Integration [Advances in Educational Technologies and Instructional Design, ], ► pp. 162 ff.
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