Article published in:Young researchers in action
Edited by Angeliki Tzanne
[Journal of Language Aggression and Conflict 10:1] 2022
► pp. 38–63
Impoliteness across social media platforms
A comparative study of conflict on YouTube and Reddit
This paper responds to the call for more comparative research across online social media platforms (Graham and Hardaker 2017, 808) and examines discourse across two such platforms, YouTube and Reddit. More specifically, it attempts to investigate whether the affordances of these platforms have an impact on the amount and form of impoliteness employed by their users.Data on a highly contested topic (the July 2018 wildfires in Attica, Greece) is studied both qualitatively and quantitatively. First, small but representative samples are qualitatively analyzed on the basis of the two major impoliteness types: implicational and conventionalized and their subcategories. In addition, swearword keywords extracted by means of corpus analysis tools are analyzed. It is shown that YouTube involves a great deal of (conventionalized) impoliteness (Culpeper 2011a) which could be due to factors such as the total absence of moderation, of post length limit and of detailed personal profiles as well as the presence of videos as stimuli for interaction. Considerably less impoliteness appears on Reddit, whose forum-like nature makes it a place that mostly invites civil interaction. Implicationally impolite (Culpeper 2011a) posts outnumber conventionally impolite ones, perhaps owing to the heavy moderation, the existence of public profiles and the size and coherence of the user community. It is concluded that, due to their characteristics, platforms seem to attract a certain userbase with its own motives and mindset, which in turn shape the impoliteness found within them.
- 2.Online discourse
- 2.3Impoliteness in online platforms
- 3.Theoretical framework
- 4.2Procedure of analysis
- 5.3Corpus analysis of YouTube and Reddit
Published online: 25 May 2021
Agarwal, Nitin, Huan Liu, Sudheendra Murthy, Arunabha Sen, and Xufei Wang
Allen, Kelsey, Giuseppe Carenini, and Raymond T. Ng
Angouri, Jo, and Theodora Tseliga
Baker, Paul, Costas Gabrielatos, Majid KhosraviNik, Michal Krzyzanowski, Tony McEnery, and Ruth Wodak
Bou-Franch, Patricia, and Pilar Garcés-Conejos Blitvich
Bou-Franch, Patricia, Nuria Lorenzo-Dus, and Pilar Garcés-Conejos Blitvich
Boyd, Michael S.
Brown, Penelope, and Stephen Levinson
1987 Politeness: Some Universals in Language Usage. Cambridge: Cambridge University Press. Originally published as Universals in language usage: Politeness phenomena. In Questions and Politeness: Strategies in Social Interaction, edited by Esther Goody, 56-289. Cambridge: Cambridge University Press.
Chandrasekharan, Eshwar, Mattia Samory, Anirudh Srinivasan, and Eric Gilbert
Derks, Daantje, Agneta H. Fischer, and Arjan E. R. Bos
Frobenius, Maximiliane, and Cornelia Gerhardt
Garcés-Conejos Blitvich, Pilar
Graham, Sage L., and Claire Hardaker
2011 “Greek Men’s and Women’s Magazines as Codes of Gender Conduct: The Appropriation and Hybridisation of Deontic Modality.” In Living with Patriarchy – Discursive Constructions of Gendered Subjects across Public Spheres, edited by Danijela Majstorovic and Inger Lassen, 113–144. Amsterdam: John Benjamins.
Herring, Susan C.
Kiesler, Sara, Jane Siegel, and Timothy W. McGuire
Ksiazek, Thomas. B., and Limor Peer
Lange, Patricia G.
Lorenzo-Dus, Nuria, Pilar Garcés-Conejos Blitvich, and Patricia Bou-Franch
Mills, Richard A.
Moor, Peter J., Ard Heuvelman, and Ria Verleur
Murthy, Dhiraj, Sawyer Bowman, Alexander J. Gross, and Marisa McGarry
Mutz, Diana C.
Reeves, Byron, and Clifford C. Nass
Schegloff, Emanuel A.
Singer, Philipp, Fabian Flöck, Clemens Meinhart, Elias Zeitfogel, and Markus Strohmaier
Subtirelu, Nicholas C.
Suran, Melissa, and Danielle K. Kilgo
Vergis, Nikos, and Marina Terkourafi