Article published in:Thematising Multilingualism in the Media
Edited by Helen Kelly-Holmes and Tommaso M. Milani
[Journal of Language and Politics 10:4] 2011
► pp. 511–534
Sex, lies and thematising Irish
New media, old discourses?
Thematising Irish in the media reflects the complex and contradictory sociolinguistic and language-ideological situation in Ireland. This article explores some of that complexity by investigating a thread on an online discussion forum on the subject of the first ever party leaders’ debate in Irish that took place during the 2011 general election in Ireland. In the discussion thread, three particular discourses emerge: a “discourse of truth” about Irish as lacking both authority as a national language and authenticity as a minority language of a recognizable ethnic group; a discourse of “them and us”; involving a differentiation between “Irish speakers” and “non-Irish speakers”, largely based on notions of competence; and, finally, a newly emerging discourse of “sexy Irish”, which signals a commodification of Irish speakers as young, beautiful and mediatisable. The features of the forum and the online, real-time evolution of the discussion thread impact in a number of ways upon these discourses and ideologies. However, despite the possibilities afforded by the forum, which are utilized by posters for performing Irish in different ways, these everyday practices are effectively erased and invalidated by the prevailing discourses, which rely strongly on the notion of bilingualism as parallel and discrete monolingualisms.
Published online: 05 December 2011
Atkinson, David and Kelly-Holmes, Hele
Boltor, Jay D. and Richard Grusin
Gal, Susan and Woolard, Kathryn
Gal, Susan, and Woolard, Kathryn
(eds) 2001 Languages and Publics: The Making of Authority. Manchester: St. Jerome’s Press.
Herring, Susan C.
Irvine, Judith. T. and Gal, Susa
2006 Operation Sexy Irish. Paper presented at the American Anthropological Association Annual Meeting, San Jose, USA, Novembe 2006.
2010 Rethinking the macro-micro relationship: Some insights from the marketing domain. International Journal of the Sociology of Language 2021, 25–40.
Kelly-Holmes, Helen and David Atkinson
Kelly-Holmes, Helen, Moriarty, Máiréad, and Pietikäinen, Sar
2009 Convergence and divergence in Basque, Irish and Sámi media language policing. Language and Policy 8(3), 227–242.
Mac Giolla Chríost, Diarmait
2006 Micro-level language planning in Ireland. Current Issues in Language Planning 7(2–3), 230–250.
Makoni, Sinfree and Pennycook, Alastai
2007 Disinventing and reconstituting languages. In: Sinfree Makoni and Alastair Pennycook (eds). Disinventing and Reconstituting Languages. Clevedon, UK: Multilingual Matters, 1–41.
Milani, Tommaso M.
Moore, Robert E., Pietikäinen, Sari and Blommaert, Ja
O’Connell, Eithne, Walsh, John and Denvir, Gearód
(eag.) 2008 TG4@10: deich mbliana de TG4/ten years of TG4. Indreabhán, Co. na Gaillimhe: Cló Iar-Chonnachta.
Ó Laoire, Muiris
Pietikäinen, Sari and Kelly-Holmes, Helen
Wodak, Ruth and Wright, Scott
2011 When the Linguistic Medium is the Message: The Linguistics of Political Parody and Politics of Linguistic Parody in Catalonia. Plenary delivered at the 4th International Language in the Media Conference, University of Limerick, Ireland, Jun 2011.
Wright, Scott and Street, John
— verified 30th Augus 2011.
Cited by 11 other publications
Atkinson, David & Helen Kelly-Holmes
Brennan, Sara C.
Chambers, Angela, David Atkinson & Fiona Farr
Day, Rosemary & John Walsh
Jaworska, Sylvia & Christiana Themistocleous
Kelly-Holmes, Helen & David Atkinson
Shaikjee, Mooniq & Tommaso Milani
Van Hoof, Sarah
This list is based on CrossRef data as of 19 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.