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agenda to the general audience. From a Discourse Analysis approach, this paper considers Aristotelian modes of persuasion and the
multimodal concept of “Message” (ibid.), to contribute to the literature on Trump’s political communication by focusing on the
cult of personality and self-representation (i.e. non-politician, overachieving businessman, great leader). Trump built his
candidacy and presidency around his persona, distancing himself from the Republican Party and traditional politicians. These
strategies allowed Trump to evoke an Ethos capable of saving America. His personal fight against every enemy and threat
encapsulates a simple and ingenuous dichotomy “I vs. them” with the populist intention of completing a hyperbolic task: Make
America great again.
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Liska, Dacota
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This list is based on CrossRef data as of 11 november 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.