Article published in:Dialogue in institutional settings
Edited by Franca Orletti and Letizia Caronia
[Language and Dialogue 9:1] 2019
► pp. 28–41
Why Trump won the elections
Populism and dialogue in the age of social media
In this article I would like to focus on the dialogical transformations that the use of social media has introduced into political discourse, showing why they have an increasing relevance on the whole landscape of our contemporary political arena. In order to do that, I will analyse their semiotic functioning, and the way in which they have transformed the traditional dialogical structure, still present in other forms of technologically mediated communication. Finally, I will advance some hypothesis on how these transformations can favour the growth of populism, a phenomenon that should concern anybody interested in dialogue, since populism represents precisely the death of any form of dialogue.
Keywords: social media, Internet, Digital Age, populism, political discourse, technologically mediated dialogue, communication
- 2.Social media and digital mediated dialogue
- 3.The digital revolution and its criticisms
- 4.Turning to social media
- 5.Back to Donald
- 6.A tentative conclusion
Published online: 05 July 2019
Fuller, Matthew and Goffey, Andrew
2006, https://www.youtube.com/watch?v=PBGv8KpcDgg, broadcast video, last visit on August 31, 2018.
2016 How you help Trump: https://georgelakoff.com/2016/12/16, blog post, last visit on December 18, 2018.
2016 Understanding Trump: https://georgelakoff.com/2016/07/23/understanding-trump-2/, blog post, last visit on December 18, 2018.
1996 Silvio e Prodi da Annunziata: https://www.youtube.com/watch?v=dIDvMvHDXn4, broadcast video, last visit on December 18, 2018.
2006 Silvio Berlusconi – Il ribaltamento della realtà, https://www.youtube.com/watch?v=NSpxESZB32M, broadcast video, last visit on December 18, 2018.
2016 The First Presidential Debate: Hillary Clinton And Donald Trump (Full Debate), https://www.youtube.com/watch?v=855Am6ovK7s, broadcast video, last visit on December 18, 2018.