This article explores methodological challenges and scientific perspectives of a
citizen science approach to linguistic landscapes research. Starting from the
outline of a disciplinary landscape, the text first discusses development
strategies and practical implementation of crowdsourcing via mobile applications
as means to data collection in two participatory research projects. The
comparison highlights the complex trade-off between empirical benefits and
methodological drawbacks in relation to mobile app setups for crowdsourcing. In
a second step, the use of crowdsourcing technology is embedded in a
methodological framework for a citizen science approach to the study of social
semiotics and discussed against the background of five guiding principles:
participatory research, lifeworld orientation, societal engagement,
computational analysis, and open research practice. The discussion points out
that a citizen science approach brings about numerous opportunities as well as
substantial challenges for academic practice in terms of a democratization,
social embedding, and opening of research activities.
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