Article published in:Multilingual Landscapes and the Construction of Community
Edited by Leonie Gaiser and Yaron Matras
[Linguistic Landscape 6:2] 2020
► pp. 213–236
Signage as event
Deriving ‘community’ from language practice
Our aim in this paper is to propose a framework to analyse the relationship between language choice on signs in multilingual environments, place, and notions of ‘community’. We focus on an interpretation of the goals pursued by sign owners, exploring how linguistic (and non-linguistic) resources are mapped onto communicative acts to target addressees and initiate some form of encounter or engagement. We approach signs as complex and multi-layered communicative events that are composed of different illocutionary acts, and take into account the local language ecology and place. We show how signs, as a form of practice, contribute to creating relations between sign owners and addressees, and can thus be constitutive of community.
Keywords: multilingualism, community, signage as event, encounter, engagement, multimodality, Manchester
Published online: 14 July 2020
Barni, M., & Bagna, C.
Ben-Rafael, E., Shohamy, E., Amara, M. H., & Trumper-Hecht, N.[ p. 234 ]
Blommaert, J., & Backus, A.
(2013) Repertoires revisited: ‘Knowing language’ in superdiversity. Working Papers in Urban Language & Literacies, 67, 1–26. Retrieved from https://www.researchgate.net/publication/292309492_Repertoires_Revisited_Knowing_Language_in_Superdiversity
Blommaert, J., & Huang, A.
(2010) Semiotic and spatial scope: Towards a materialist semiotics. Working Papers in Urban Language and Literacies, 62, 1–15. Retrieved from https://www.academia.edu/6365391/WP62_Blommaert_and_Huang_2010._Semiotic_and_spatial_scope_Towards_a_materialist_semiotics
Blommaert, J., & Maly, I.
(2014) Ethnographic Linguistic Landscape Analysis and social change: A case study. Working Papers in Urban Language and Literacies, 133, 1–20. Retrieved from https://www.academia.edu/7560835/WP133_Blommaert_and_Maly_2014._Ethnographic_linguistic_landscape_analysis_and_social_change_A_case_study
Collins, J., & Slembrouck, S.
(2014) Reading the Curry Mile: Language Use in the Linguistic Landscape of Rusholme. Manchester. Multilingual Manchester, The University of Manchester. Retrieved from http://goo.gl/W6TD52
Gaiser, L., & Matras, Y.
(2016) The spatial construction of civic identities: A study of Manchester’s linguistic landscapes. Multilingual Manchester, The University of Manchester. Retrieved from http://mlm.humanities.manchester.ac.uk/wp-content/uploads/2016/12/ManchesterLinguisticLandscapes.pdf
Holmes, J., & Meyerhoff, M.
Hult, F.[ p. 235 ]
Kroon, S., Dong, J., & Blommaert, J.
Landry, R., & Bourhis, R.
Lanza, E., & Svendsen, B. A.
Matras, Y., & Robertson, A.
Matras, Y., Gaiser, L. & Reershemius, G.
Pappenhagen, R., Scarvaglieri, C., & Redder, A.
Pennycook, A., & Otsuji, E.
Rosenbaum, Y., Nadel, E., Cooper, R. L., & Fishman, J. A.[ p. 236 ]