Article in:Linguistic Landscape: Online-First Articles
Social actors in the Singaporean LL
Sign uptake, market ideology, and language hierarchies
This paper examines the uptake and interpretation of the Linguistic Landscape of Singapore by members of the community. The main goal is to explore Singaporeans’ ideologies pertaining to the languages depicted in the LL, as these ideologies instantiate themselves through interview discourses focusing on the signs. More specifically, participants’ ideologies emerge through the indexicalities they assign to the various languages and semiotic signs depicted in the LL, indexicalities such as globalness, localness, and prestige.
- 2.Linguistic landscapes: Languages, people, spaces
- 2.1LLs as reflecting ideology
- 2.2Neoliberalism as a hegemonic ideology
- 2.2.1Neoliberalism and globalization influence the LL
- 4.Analysis and discussion
- 4.1Overarching market ideology
- 4.2Niche markets: Authenticity/the local
- 4.3Niche markets: The global
- 4.4Niche markets and linguistic hierarchies
- 4.5Local-Global hybrids and linguistic hierarchies
- 5.Concluding remarks
Published online: 19 January 2022
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