Chapter published in:
Dynamism in Metaphor and BeyondEdited by Herbert L. Colston, Teenie Matlock and Gerard J. Steen
[Metaphor in Language, Cognition, and Communication 9] 2022
► pp. 95–108
Multimodal body, multimodal mind, multimodal communication
Mark Turner | Institute Professor and Professor of Cognitive Science | Case Western Reserve University
This chapter reviews prospects for improving the scientific study of communication by developing big data infrastructure and computational, technical, and statistical tools. Such big data systems are typically free of the methodological threats to validity and underpowered datasets common in lab experiments.
Keywords: multimodality, big data, infrastructure, computational tools, communication
Article outline
- An illumination
- The foundation of communication is multimodal
- To know a communicative system is to know a relational network of form-meaning pairs and how they blend
- Communication science and multimodal big data
- An infrastructure for research on multimodal communication
- Examples
- Conclusion
-
References
Published online: 09 September 2022
https://doi.org/10.1075/milcc.9.05tur
https://doi.org/10.1075/milcc.9.05tur
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