Part of
Dynamism in Metaphor and BeyondEdited by Herbert L. Colston, Teenie Matlock and Gerard J. Steen
[Metaphor in Language, Cognition, and Communication 9] 2022
► pp. 95–108
This chapter reviews prospects for improving the scientific study of communication by developing big data infrastructure and computational, technical, and statistical tools. Such big data systems are typically free of the methodological threats to validity and underpowered datasets common in lab experiments.