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Article published In:
Current challenges in metaphor research
Edited by Nina Julich-Warpakowski and Paula Pérez-Sobrino
[Metaphor and the Social World 13:1] 2023
► pp. 104–119
Afterword

Measurement matters

An afterword on current challenges in metaphor research

| University of Alberta

Researchers studying metaphor, as a human artifact, as a thing we use in communicating and expression, as an ability we acquire, as a seemingly fundamental process in human embodied cognition, and in other guises, face many methodological hurdles. This article considers several categories of such challenges, and with reference to and in partnership with the other articles in this special issue, seeks to suggest some means of overcoming or at least minimizing the obstacles.

Keywords: metaphor, methods, measurement, subjectivity, authenticity, scientific control, linguistic diversity, multimodality, emotion, metaphor identification
Article outline
  • Measurement: The big picture
  • Measuring metaphor
  • Metaphor: Babies and bathwaters
  • Metaphor proxy wars
  • How metaphorical is a metaphor?
  • New measures and techniques
  • Issues over subjectivity
  • Metaphor complexity
  • Linguistic and cultural diversity
  • Methods for broadened metaphorical research
  • Metaphor and emotion/personality
  • The social dimension of metaphor: Metaphor as social work
  • Conclusion
  • Notes
  • References
Published online: 7 July 2023
DOI logo
https://doi.org/10.1075/msw.00031.col
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