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Article published In:
Metaphor and the Social World
Vol. 14:1 (2024) ► pp.85–108

Instagram is a ridiculous lie factory

Creative and evaluative metaphors of social media in a sample of newspaper opinion discourse

| Autonomous University of Madrid
| Autonomous University of Madrid
This article explores the way in which social media and its relation to mental health is metaphorically conceptualized in newspaper opinion discourse. We discuss the extent to which metaphoric expressions are used creatively and whether they convey positive or negative evaluations. For this purpose, a 10,000-word sample of opinion articles from two British newspapers was collected and analysed. The main research questions are: (1) How is social media conceptualized? (2) To what extent is social media conceptualized by means of creative expressions? (3) Are social media metaphors more likely to be evaluative or non-evaluative? If so, what is the predominant value? (4) How are mental health and well-being conceptualized? (5) Do authors identify positive or negative effects of social media on mental health and well-being? Results show that the main source domains used to conceptualize social media are person, drugs, place, object, war, journey and competition. Creative social media metaphors typically make use of the person, drugs and place source domains, and evaluative metaphors more frequently project a negative evaluation.
Keywords: metaphor, social media, creativity, evaluative metaphor, newspaper opinion discourse
Article outline
  • 1.Introduction
  • 2.Studies on metaphor and social media, creativity, and evaluation
  • 3.Data and method
    • 3.1Data
    • 3.2Method
  • 4.Results and discussion
    • 4.1Social media source domains
      • person
      • drugs
      • place
      • object
      • war
      • competition
    • 4.2Creative and conventional social media metaphoric expressions
      • person
      • drugs
      • place
      • journey
    • 4.3Evaluative metaphoric expressions
    • 4.4Mental health and well-being
    • 4.5The effects of social media on mental health
      • 4.5.1Sadness, depression, anxiety, and social pressure
      • 4.5.2Body-image, self-image, and insecurities
  • 5.Conclusions
  • Notes
  • References
Published online: 28 November 2023
DOI logo
https://doi.org/10.1075/msw.00040.fol
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