In this article, I identify and describe multimodal hybrid metaphors—the conceptual representation of two elements represented as merged into a new single ‘gestalt’—represented by the machine and human body domains in “Tetsuo: The Iron Man” (鉄男: Tetsuo), a Japanese avant-garde film. Since “Tetsuo: The Iron Man” portrays the genesis of a man whose body becomes a human-machine hybrid, I explore to what extent this film can act as an example of how hybrid metaphors are conveyed. In line with the ideological function of metaphors, where the use of alternative metaphors may produce different meanings and potentially have different effects on the recipient, I also try to interpret how these hybrid metaphors reveal information about the contemporary Japanese society. Specifically, the ideological analysis considers how the notion of ‘artificial’ and the social phenomena of misogyny, homophobia and social deviance are held to characterise the post-World War II Japanese culture.
(1996) A note on film metaphor. Journal of Pragmatics, 26(6), 809–822.
(2006) Britain as a container: Immigration metaphors in the 2005 election campaign. Discourse & Society, 17(5), 563–581.
(2011) Politicians and rhetoric: The persuasive power of metaphor (2nd edn). Basingstoke: Palgrave Macmillan.
Charteris-Black, J., & Musolff, A.
(2003) “Battered hero” or “innocent victim”? A comparative study of metaphors for euro trading in British and German financial reporting. English for Specific Purposes, 22(2), 153–176.
Coëgnarts, M., & Kravanja, P.
(2012) Embodied visual meaning: Image schemas in film. Projections, 6(2), 84–101.
Crespo Fernández, E.
(2011) Conceptual metaphors in taboo-induced lexical variation. Revista Alicantina de Estudios Ingleses, 241, 53–71.
Eggertsson, G. T., & Forceville, C.
(2009) Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films. In C. J. Forceville & E. Urios-Aparisi (Ed.), Multimodal metaphor (pp. 429–449). Berlin, Germany, and New York, NY: Mouton de Gruyter.
(1996) Pictorial metaphor in advertising. New York: Taylor & Francis.
(2006) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. In G. Kristiansen, M. Achard, R. Dirven & F. Ruiz de Mendoza Ibàñez (Eds.), Cognitive linguistics: Current applications and future perspectives (pp. 379–402). Berlin: Mouton de Gruyter.
(2008) Metaphor in pictures and multimodal representations. In R. Gibbs (Ed.), Cambridge Handbook of Metaphor and Thought (pp.462–482). Cambridge: Cambridge University Press.
Forceville, C., & Urios-Aparisi, E.
(Eds.) (2009) Multimodal metaphor. Berlin: Mouton de Gruyter.
(1993) “Death Is Irrelevant”: Cyborgs, Reproduction, and the Future of Male Hysteria’, Genders, 181, 113–133.
2021. Aurora musis amica: Metaphoric conceptualization of depression in online visual representations. Visual Communication 20:4 ► pp. 443 ff.
This list is based on CrossRef data as of 26 may 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.