Emotion prosody and viewer engagement in film narrative
A social semiotic approach
This study adopts a social semiotic approach to model the dynamics of character emotion and the discursive mechanisms of viewer engagement in film narrative. Drawing upon the systemic functional semiotics (Halliday and Matthiessen, 2004), this paper proposes a metafunctional framework to elucidate how film characters’ emotions are ideationally construed, interpersonally enacted, and textually organized as a “prosody”. The explication of emotion prosody provides an explicit framework to explain the multi-dimensional, dynamic construction of narrative discourse. With the metafunctional model of emotion prosody, the fundamental mechanisms of viewer engagement, namely, allegiance, empathy and expectancy, are elucidated in a coherent discourse-based framework. Compared to schema-based cognitive film studies that focus on viewers’ emotional reactions, the social semiotic discourse analysis provides a more explicit and analytically reliable framework to explain the multi-dimensional construction of film narrative and the discursive mechanisms of viewer engagement.
Keywords: social semiotic, multimodal discourse analysis, film narrative, emotion prosody, viewer engagement
Published online: 24 November 2014
Bordwell, D., & Carroll, N
Brewer, W.F., & Lichtenstein, E.H
(2012) Modeling appraisal in film: A social semiotic approach. Unpublished PhD Thesis, National University of Singapore.
Halliday, M.A.K., & Matthiessen, C.M.I.M
Hood, S.E., & Forey, G
Labov, W., & Waletzky, J
Ortony, A., Clore, G.L., & Collins, A
Osgood, C.E., Suci, G.J., & Tannenbaum, P.H
Schank, R.C., & Abelson, R.P
Cited by 4 other publications
Choi, Grace Y.
Pérez-Arredondo, Carolina & Camila Cárdenas-Neira
This list is based on CrossRef data as of 10 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.