Semiotics and Pragmatics
An evaluative comparison of conceptual frameworks
Looking at the ‘semiotic landscape’ – the panorama of constituted semiotics – two traditions seem to have developed separately and without interpenetration. Anglo-Saxon semioticians consider the Peircean framework to provide the adequate conceptual apparatus, whereas so-called ‘Continental’ semioticians refer to the sign theory in Saussure and in its interpretation by Hjelmslev (for instance, the École sémiotique de Paris). Evaluating each other’s projects, methods, and results could lead to a balanced view. The purpose of this monograph is to get the best out of the adequate insights from both sides, and to make suggestions how the semioticians from the Peircean or Saussuro-Hjelmslevian school can be removed from their isolationist positions. A comparison and homologation of these two orientations will be carried out from the angle of the impact of pragmaticism on both semiotic orientations. How intentionality, action, conventionality, interlocution are integrated in both orientations will be given particular emphasis.
[Pragmatics & Beyond, IV:7] 1983. xii, 136 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
0. Introduction: Semiotics and Pragmatics – Their Unity and Diversity | p. 1
1. Semiotics as a Paradigm | p. 5
1.1. First Philosophies
1.2. The semiotic subdisciplines and their intermediation
1.3. Normative semiotics
2. The Two Semiotics: Peirce and Hjelmslev | p. 23
2.1. The nature of semiotics
2.2. The objects of semiotics
2.3. The method of semiotics
3. The Homologation of Semiotics and Pragmatics | p. 89
3.1. The pragmatist mark
3.2. The pragmatic attitude
3.3. The pragmatic turn of semiotics
4. Conclusion: Disciplinary Isotopy, Interdisciplinary Analogy, and Transdisciplinary Homologation | p. 127
Index of Names | p. l35
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