Television Advertising and Televangelism

Discourse Analysis of Persuasive Language

ISBN 9789027225559 (Eur) | EUR 65.00
ISBN 9781556190063 (USA) | USD 98.00
ISBN 9789027286291 | EUR 65.00 | USD 98.00
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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
[Pragmatics & Beyond, VII:5] 1986.  vi, 88 pp.
Publishing status: Available
Table of Contents
Cited by (9)

Cited by 9 other publications

Tzani, Calli, Maria Ioannou, David Lester, Mirjana Gavrilović Nilsson & Thomas James Vaughan Williams
2023. Profiling HMRC and IRS Scammers by Utilising Trolling Videos: the Scam Script. Journal of Police and Criminal Psychology 38:2  pp. 395 ff. DOI logo
Crespo-Fernández, Eliecer
2022. Euphemism in laxative TV commercials: at the crossroads between politeness and persuasion. Journal of Politeness Research 18:1  pp. 11 ff. DOI logo
Daqun, Zhang
2016. Book review: Stella Bullo, Evaluation in Advertising Reception: A Socio-cognitive and Linguistic Perspective. Discourse Studies 18:3  pp. 370 ff. DOI logo
Miles, Chris
2015. Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue. Marketing Theory 15:1  pp. 95 ff. DOI logo
Noor, Mehwish, Raza-e- Mustafa, Fakharh Muhabat & Bahram Kazemian
2015. The Language of TV Commercialss Slogans: A Semantic Analysis. SSRN Electronic Journal DOI logo
Matus-Mendoza, Mariadelaluz
2006. Turn on, Tune in: Language of War in Iraq (Chile, Mexico, and Spain). In Leading to the 2003 Iraq War,  pp. 249 ff. DOI logo
Cowell, Andrew
2001. Advertising, Rhetoric, and Literature: A Medieval Response to Contemporary Theory. Poetics Today 22:4  pp. 795 ff. DOI logo
1988. ENGLISH IN ADVERTISING. World Englishes 7:3  pp. 355 ff. DOI logo
Frank, Jane
1994. Selling by mail in a global market. Journal of Direct Marketing 8:1  pp. 17 ff. DOI logo

This list is based on CrossRef data as of 17 june 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.


Main BIC Subject

CF: Linguistics

Main BISAC Subject

LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  87015812 | Marc record