Edited by Janet Giltrow and Dieter Stein
[Pragmatics & Beyond New Series 188] 2009
► pp. 239–262
A model for describing ‘new’ and ‘old’ properties of CMC genres
The case of digital folklore
While genre theory has become one of the central paradigms for CMC studies, these approaches face a dilemma: while they are often firmly rooted in the functionalist framework of ‘Swalesian’ genre theory, they strive to describe digital genres as new, emergent or at least hybrid – positions that are not easily reconciled. This paper suggests a way out by proposing a two-level structure for genre ecologies: a function-based superlevel that will usually be established from traditional discourse which branches into emergent subgenres on a lower, form- and content-based level. This two-level model is established in detail around the test case of digital folklore; it is also shown how the model can be extended to other domains of CMC discourse.
Cited by 5 other publications
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