Article published in:
Contrastive Media Analysis: Approaches to linguistic and cultural aspects of mass media communication
Edited by Stefan Hauser and Martin Luginbühl
[Pragmatics & Beyond New Series 226] 2012
► pp. 179200
Cited by

Cited by 3 other publications

Barroso, Paulo M.
2017.  In Advertising and Branding,  pp. 45 ff. Crossref logo
Barroso, Paulo M.
2017.  In Seduction in Popular Culture, Psychology, and Philosophy [Advances in Psychology, Mental Health, and Behavioral Studies, ],  pp. 232 ff. Crossref logo
Svetanant, Chavalin, Brian Ballsun-Stanton & Attapol T. Rutherford
2022. Emotional engagement in Thai and Japanese insurance advertising: corpus-based keyword analysis. Corpora 17:1  pp. 69 ff. Crossref logo

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