Participant roles and embedded interactions in online sports broadcasts
Many communicative events in the media are structurally rather complex,
containing several levels on which utterances are produced, mediated and
received. The present chapter applies and develops Goffman’s notion of embedded
interactions and their participant arrangements by identifying several
distinct interactional frames found in modern media genres. Using data from
online sports commentaries, the article documents how the individual frames
of interaction are represented and linguistically reflected in the written text of
the commentary and how the existence of such frames affects the participation
framework of the entire communicative act. The analysis distinguishes between
horizontal interactions, occurring on the level of the interactants within a
specific frame, and vertical interactions, which cut across the boundaries of the
communicative frames and which may be addressed to fictitious and non-present
as well as real recipients. Since the modern media reach out to the audience
by providing for their active involvement, the participant role of the audience as
recipients is changing to the extent that they can become co-producers of parts
of the media text. Thus, while participants are shown to have multiple roles, the
distinction between the production and the reception sides of communication
becomes blurred in those genres that encourage or provide for active audience
participation.
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Cited by
Cited by 3 other publications
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Intercultural Pragmatics 17:5
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