Research within interpersonal pragmatics highlights the relational aspect of
language in use (Locher and Graham 2010). While this focus has especially
been dealt with in politeness research, it can also be fruitfully combined with
the study of identity construction through language (see Locher 2008). The
use of humour is such a means of identity construction since showing a sense
of humour in interaction is valued in many contexts. This chapter reports on
a project on Facebook status updates (see Bolander and Locher 2010, Locher
and Bolander 2014) and thus provides insights into identity construction in an
interactive Web 2.0 social network site, where the participation framework is
such that status updates are written in a semi-public environment in front of an
audience of ratified Facebook friends, who can decide to move from the role of
overhearer/eavesdropper to participating actively. We conducted a qualitative
discourse analytic study of how humour is used in status updates by participants
of two Facebook focus groups. These humorous acts of microblogging
(Zhao and Rosson 2009; Yus 2011; Zappavigna 2012) are contrasted with different
types of identity construction in the other status updates. While some but
not all convey that they have a sense of humour, others also evoke identities in
connection with other personality traits, as well as making pastime, work, and
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This list is based on CrossRef data as of 16 november 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.