Fluid Orality in the Discourse of Japanese Popular Culture

Senko K. Maynard | Rutgers University
ISBN 9789027256683 | EUR 95.00 | USD 143.00
ISBN 9789027267139 | EUR 95.00 | USD 143.00
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This volume invites the reader into the world of pragmatic and discourse studies in Japanese popular culture. Through “character-speak”, the book analyzes quoted speech in light (graphic) novels, the effeminate onee kotoba in talk shows, narrative character in keetai (mobile phone) novels, floating whispers in manga, and fictionalized dialects in television drama series. Explorations into conversational interaction, internal monologue, rhetorical figures, intertextuality, and the semiotic mediation between verbal and visual signs reveal how speakers manipulate language in performing playful “characters” and “characteristics”. Most prominent in the discourse of Japanese popular culture is its “fluid orality”. We find the essential oral nature in and across genres of Japanese popular culture, and observe seamless transitions among styles and speech variations. This fluidity is understood as a feature of polyphonic speech initiated not by the so-called ideal singular speaker, but by a multiple and often shifting interplay of one’s speaking selves performing as various characters. Challenging traditional (Western) linguistic theories founded on the concept of the autonomous speaker, this study ventures into open and embracing pragmatic and discourse studies that inquire into the very nature of our speaking selves.
[Pragmatics & Beyond New Series, 263] 2016.  xi, 344 pp.
Publishing status: Available
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Cited by

Cited by 6 other publications

Inoue, Miyako
2023. “As if I were otherwise” metapragmatics of ego-splitting and virtualization, nanchatte!. International Journal of the Sociology of Language 2023:284  pp. 59 ff. DOI logo
Kroo, Judit
2023. Gendering desire. East Asian Pragmatics 8:2  pp. 167 ff. DOI logo
Saito, Junko
2021. “We’re family”: Japanese Characters’ Categorizations of a Gay Man in a TV Drama. In Linguistic Tactics and Strategies of Marginalization in Japanese,  pp. 143 ff. DOI logo
Yagi, Junichi
2021. Enactingburikko. Applied Pragmatics 3:2  pp. 195 ff. DOI logo

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Main BIC Subject

CFG: Semantics, Pragmatics, Discourse Analysis

Main BISAC Subject

LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2016003592 | Marc record