Chapter 1
Spanish influenza 1918/19
A diachronic and cross-cultural perspective on blame and blame-avoidance in media and politics in
times of crisis
The study focuses on the Spanish influenza pandemic of 1918/19, tracing the crisis coverage of two
daily newspapers from two different countries, Austria and the United States, to reveal the general dynamics and
manipulative potential of mediatized public discourse in times of crisis. The pragma-rhetoric analysis examines,
first, which social actors gain access to the media to voice their opinion and, second, how they attempt to manipulate
public perception to avoid blame, for example, by instrumentalizing certain groups as scapegoats. The results of the
cross-national comparison of the two historic newspapers reveal patterns in crisis reporting on the Spanish flu that
are intriguingly reminiscent of contemporary media coverage of the recent Corona Pandemic.
Article outline
- 1.Introduction to times of crisis
- 2.News coverage in times of crisis
- 3.Manipulating perceptions of crisis and the role of the media
- 4.Blame and blame avoidance
- 5.Historical background, material and methods
- 6.Mediatized discourse around the Spanish influenza 1918/19 in Austria and the US
- 7.Conclusions and outlook
-
Notes
-
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