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Part of
Vagueness as an Implicitating Persuasive Strategy
Giorgia Mannaioli
[Pragmatics & Beyond New Series 350] 2025
► pp. 184–203

Chapter 6
Vagueness in radio ads

Article outline
  • 6.1The text genre of advertising
  • 6.2The medium
  • 6.3Methodology
  • 6.4Quali-quantitative analysis of radio ads
    • 6.4.1Lexical vagueness, syntactic vagueness and vagueness by metaphor
    • 6.4.2Linguistic anatomy of implicitating vagueness in the ads corpus: Cross-level linguistic tagging
      • 6.4.2.1Morphosyntactic level
      • 6.4.2.2Syntax-semantics interface
        • 6.4.2.2.1Lexical vagueness’ and vagueness by metaphor’s thematic roles
        • 6.4.2.2.2Thematic roles of syntactic vagueness’ omitted components
      • 6.4.2.3Semantic level
      • 6.4.3.4Semantics-Pragmatic interface
      • 6.4.3.5Pragmatic level
  • 6.5Analysis summary
  • Notes
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