Cited by

Cited by 16 other publications

Ahn, Hongmin & Juan Mundel
2018. Luxury brand advertising in Argentina: Changes following import restrictions. Journal of Marketing Communications 24:3  pp. 291 ff. DOI logo
GERRITSEN, MARINEL, CATHERINE NICKERSON, ANDREU VAN HOOFT, FRANK VAN MEURS, ULRIKE NEDERSTIGT, MARIANNE STARREN & ROGIER CRIJNS
2007. English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes 26:3  pp. 291 ff. DOI logo
Gerritsen, Marinel, Catherine Nickerson, Andreu van Hooft, Frank van Meurs, Hubert Korzilius, Ulrike Nederstigt, Marianne Starren & Roger Crijns
2010. English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text. Journal of Global Marketing 23:4  pp. 349 ff. DOI logo
Hornikx, Jos
2015. Non-nativeness in communication. Dutch Journal of Applied Linguistics 4:1  pp. 1 ff. DOI logo
Hornikx, Jos & Ellen Mulder
2015. The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics 4:1  pp. 59 ff. DOI logo
Hornikx, Jos & Frank van Meurs
2020. Introduction. In Foreign Languages in Advertising,  pp. 3 ff. DOI logo
Hornikx, Jos & Frank van Meurs
2020. Foreign Language Display. In Foreign Languages in Advertising,  pp. 57 ff. DOI logo
Hornikx, Jos & Frank van Meurs
2020. English as a Global Language. In Foreign Languages in Advertising,  pp. 95 ff. DOI logo
Hornikx, Jos, Frank van Meurs & Robert-Jan Hof
2013. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products. Journal of International Consumer Marketing 25:3  pp. 152 ff. DOI logo
Kasanga, Luanga A.
2019. English in advertising in Lubumbashi, Democratic Republic of Congo. World Englishes 38:3  pp. 561 ff. DOI logo
Mostafa, Massrura & Dylan Jones
2021. English as an identity marker in Bangladeshi TV commercials. International Journal of Language and Culture 8:2  pp. 190 ff. DOI logo
Nederstigt, Ulrike & Béryl Hilberink-Schulpen
2018. Advertising in a Foreign Language or the Consumers' Native Language?. Journal of International Consumer Marketing 30:1  pp. 2 ff. DOI logo
PÉTERY, DOROTTYA
2011. English in Hungarian advertising. World Englishes 30:1  pp. 21 ff. DOI logo
Raedts, Mariet, Irene Roozen & Emmy De Weerdt
2019. The effectiveness of subtitles in cross‐cultural television commercials. World Englishes 38:3  pp. 387 ff. DOI logo
Shinhee Lee, Jamie
2015. ‘Go Away, Mute English!’ Selling English in Web Advertising. Journal of Creative Communications 10:3  pp. 235 ff. DOI logo
Stamou, Anastasia G
2014. A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity. Language and Literature: International Journal of Stylistics 23:2  pp. 118 ff. DOI logo

This list is based on CrossRef data as of 6 november 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.