Part of
English Media Texts – Past and Present: Language and textual structureEdited by Friedrich Ungerer
[Pragmatics & Beyond New Series 80] 2000
► pp. 263–282
Edited by Friedrich Ungerer
[Pragmatics & Beyond New Series 80] 2000
► pp. 263–282
13. Multilingualism and the Modes of TV Advertising
Cited by (19)
Cited by 19 other publications
Olwi, Alyaa
2024. The use of foreign languages in Saudi television advertisements. British Journal of Middle Eastern Studies 51:3 ► pp. 605 ff. 
Miguel Alcantara-Pilar, Juan, Iván Manuel Sánchez-Duarte, María Eugenia Rodríguez-López & Shakira Abarkane Abdel-Lah
2023. The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages. Journal of Marketing Communications ► pp. 1 ff.
Raedts, Mariet & Irene Roozen
2023. Subtitles in English-only TV commercials. Dutch Journal of Applied Linguistics 12
Mostafa, Massrura & Dylan Jones
2021. English as an identity marker in Bangladeshi TV commercials. International Journal of Language and Culture 8:2 ► pp. 190 ff.
Hornikx, Jos & Frank van Meurs
2020. Introduction. In Foreign Languages in Advertising, ► pp. 3 ff.
Hornikx, Jos & Frank van Meurs
2020. Foreign Language Display. In Foreign Languages in Advertising, ► pp. 57 ff.
Hornikx, Jos & Frank van Meurs
2020. English as a Global Language. In Foreign Languages in Advertising, ► pp. 95 ff.
Kasanga, Luanga A.
2019. English in advertising in Lubumbashi, Democratic Republic of Congo. World Englishes 38:3 ► pp. 561 ff.
Raedts, Mariet, Irene Roozen & Emmy De Weerdt
2019. The effectiveness of subtitles in cross‐cultural television commercials. World Englishes 38:3 ► pp. 387 ff.
Ahn, Hongmin & Juan Mundel
2018. Luxury brand advertising in Argentina: Changes following import restrictions. Journal of Marketing Communications 24:3 ► pp. 291 ff.
Nederstigt, Ulrike & Béryl Hilberink-Schulpen
2018. Advertising in a Foreign Language or the Consumers' Native Language?. Journal of International Consumer Marketing 30:1 ► pp. 2 ff.
Hornikx, Jos
Hornikx, Jos & Ellen Mulder
2015. The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics 4:1 ► pp. 59 ff.
Shinhee Lee, Jamie
2015. ‘Go Away, Mute English!’ Selling English in Web Advertising. Journal of Creative Communications 10:3 ► pp. 235 ff.
Stamou, Anastasia G
2014. A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity. Language and Literature: International Journal of Stylistics 23:2 ► pp. 118 ff.
Hornikx, Jos, Frank van Meurs & Robert-Jan Hof
2013. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products. Journal of International Consumer Marketing 25:3 ► pp. 152 ff.
PÉTERY, DOROTTYA
2011. English in Hungarian advertising. World Englishes 30:1 ► pp. 21 ff.
Gerritsen, Marinel, Catherine Nickerson, Andreu van Hooft, Frank van Meurs, Hubert Korzilius, Ulrike Nederstigt, Marianne Starren & Roger Crijns
2010. English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text. Journal of Global Marketing 23:4 ► pp. 349 ff.
GERRITSEN, MARINEL, CATHERINE NICKERSON, ANDREU VAN HOOFT, FRANK VAN MEURS, ULRIKE NEDERSTIGT, MARIANNE STARREN & ROGIER CRIJNS
2007. English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes 26:3 ► pp. 291 ff.
This list is based on CrossRef data as of 27 october 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.