Kenneth C.C. Kong
List of John Benjamins publications for which Kenneth C.C. Kong plays a role.
Media discourse Discourse, of Course: An overview of research in discourse studies, Renkema, Jan (ed.), pp. 253–273 | Article
2009 A taxonomy of the discourse relations between words and visuals Information Design Journal 14:3, pp. 207–230 | Article
2006 A document is mainly composed of words and images, but the complex relationship that binds these two completely different semiotic resources is usually taken for granted as transparent. The simple relations between words and images – ‘anchorage’ and ‘relay’, identified by Barthes almost 30 years… read more
Accounts as a politeness strategy in the internal directive documents of a business firm in Hong Kong Asian Business Discourse(s) Part II, Bargiela, Francesca (ed.), pp. 77–101 | Article
2006 In this paper, the frequency, semantic type and sequencing of accounts in internal company emails with directive elements are examined. It is found that subordinates justify most frequently when they make requests to their superiors, while managers tend to justify their requests to their… read more
Politeness of service encounters in Hong Kong Pragmatics 8:4, pp. 555–575 | Article
1998