Frank van Meurs | John Benjamins

Hendriks, Berna, Frank van Meurs and Nanette Hogervorst 2016 Effects of degree of accentedness in lecturers’ Dutch-English pronunciation on Dutch students’ attitudes and perceptions of comprehensibility Dutch Journal of Applied Linguistics 5:1, pp. 1–17 | Article

Few studies on evaluations of non-native English (NNE) accents by non-native listeners have taken into account degrees of accentedness. This study investigated the perception of moderately and slightly accented English by NNE in an educational context. Eight male speakers recorded two fragments… read more

Meurs, Frank van, Hubert Korzilius and Liset Bergevoet 2015 English words and phrases in Dutch job advertisements: Do they function as peripheral persuasion cues? Dutch Journal of Applied Linguistics 4:1, pp. 21–38 | Article

It has been suggested that differences in mental processing affect the persuasiveness of language use. Within the Elaboration Likelihood Model framework, we examined if there were differences in the persuasiveness of English versus Dutch words in job ads depending on the way the job ads were… read more

Rooy, Lonneke van, Berna Hendriks, Frank van Meurs and Hubert Korzilius 2006 Job advertisements in the Dutch mental health care sector: Preferences of potential applicants Information and Document Design: Varieties on Recent Research, Carliner, Saul, Jan Piet Verckens and Cathy de Waele (eds.), pp. 61–81 | Article

Dasselaar, Linda, Frank van Meurs, Rob le Pair en Hubert Korzilius 2005 Het Effect van Het Gebruik van Engels OP Websites Voor Nederlandse Jongeren Meertaligheid zonder meer, pp. 81–92 | Article

The use of English in advertising aimed at non-native speakers of English is claimed to enhance image and text evaluation and to have no negative impact on comprehension. We tested these claims using promotional websites aimed at Dutch youngsters. Dutch secondary school pupils evaluated a… read more

Hornikx, Jos, Frank van Meurs en Marianne Starren 2005 Welke Associaties Roepen Vreemde Talen in Reclame op? Meertaligheid zonder meer, pp. 71–80 | Article

In multilingual advertising, a foreign language is often used for symbolic purposes. Symbolic associations carried by the foreign language are assumed to transfer to the product advertised. Although a number of suggestions have been made as to the associations generated by foreign language use, it… read more

Gerritsen, Marinel, Frank van Meurs and Wendy Diepstraten 2001 Consumers iews on text characteristics of product recall notices The Pragmatics of Crisis, Jacobs, Geert and Luuk Van Waes (eds.), pp. 258–271 | Article

Consumers who have suffered as a result of a product defect can claim compensation from the producer. By placing a product recall notice, producers can reduce their liability. Ideally, such a notice should protect the image of the company as well as warn consumers. The problem is that a clear… read more