Geneviève Quillard

Quillard, Geneviève 2010 Feelings, language and referential preferences in advertising (North America, French Canada and France) Babel 56:3, pp. 237–258 | Article

This study is based on a bilingual corpus made up of advertisements published in North American magazines and their translations for French Canadians, and on a unilingual corpus of advertisements published in France.<p>Drawing primarily on research conducted in the area of cultural studies and on… read more

Quillard, Geneviève 2006 Translation and cultural mediation: The case of advertising in Canada Translation and Interpreting Studies 1:2, pp. 111–146 | Article

This study is based on a computerized corpus of advertisements published in the last twenty five years in North American magazines, and the translations of these advertisements for the French Canadian readership. Drawing primarily on work published in the area of cultural studies and on such… read more

Quillard, Geneviève 1999 Publicité, traduction et reproduction de la culture Babel 45:1, pp. 39–52 | Article

Résumé Longtemps négligée, la culture fait désormais partie intégrante des travaux en traductolo-gie, si l'on en juge par les ouvrages et par les articles publiés ces dernières années. Or, s'il est un domaine où elle joue un rôle fondamental, c'est celui de la publicité. En effet, ce qui motive… read more

Quillard, Geneviève 1998 Translating advertisements and creativity Translators' Strategies and Creativity: Selected Papers from the 9th International Conference on Translation and Interpreting, Prague, September 1995, Beylard-Ozeroff, Ann, Jana Králová and Barbara Moser-Mercer (eds.), pp. 23 ff. | Article

Quillard, Geneviève 1997 Étude de certaines différences dans l'organisation collective des textes pragmatiques anglais et français Babel 43:4, pp. 313–330 | Article

French and English pragmatic texts are not presented and organized in the same way. The aim of this paper is to study some of the differences presented by a wide variety of pragmatic texts translated from English into French or vice versa. This study is based on the analysis of a corpus of more… read more

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