Online reviews have partly become a complaints channel in which posters vent their negative feelings (Henning-Thurau et al. 2004), but the contents, as well as the way posters express their opinions, may vary depending on the type of review, the platform, and the consumers’ expectations, among… read more
In the age of Internet communication, car sharing as well as other types of sharing (accommodation, offices, etc.) has led to the emergence of the so-called sharing economy platforms, such as BlaBlaCar. Previous studies have demonstrated that millennials (i.e., those born between 1981 and 1999)… read more
In recent years, travellers have increasingly opted for sharing economy businesses, such as Airbnb. In contrast to other platforms for travellers, the Airbnb review system is characterised by its positivity bias, which implies that most of the users post enthusiastically positive reviews.… read more
‘Sharing economy’ platforms such as Airbnb have recently given rise to new travel trends in which electronic word of mouth and interpersonal contact are central. This study examines 90 positive reviews, with a threefold objective: first, analyse what makes Airbnb a social platform; second,… read more