Ulrich Heinze
List of John Benjamins publications for which Ulrich Heinze plays a role.
Article
2014 Pictorial body metaphors in Japanese advertising: How the body economy replaces the body nation in the affluent images of oishisa, bihada, and tanjō Language and Dialogue 4:3, pp. 425–454 | Article
This article explores the use of the body metaphor as a core communicative tool in times of economic crisis and national indebtedness, and the ways in which it thwarts political dialogue. It first traces the body metaphor in the manga version of Hitler’s Mein Kampf, following Andreas Musolff’s… read more